The Flipping Pages Blog

Looking for the future of magazines

Archive for March 2010

Digital magazine discussions on LinkedIn

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I have just connected with CiDigital magazine discussions on LinkedInndy Marks at Catstone Press through LinkedIn. Cindy heard me on the FIPP Digital Magazine Success Stories webinar, tracked me down on my favourite professional networking site and less than an hour after the presentation, we were sharing digital magazine war stories.

I use LinkedIn mainly to keep track of sources in the industries that I cover for my day job, but Cindy reminded me that it is just as relevant in the digital magazine space. With a roundup of the top five (now eight) digital magazine discussions on LinkedIn, a recent post on Cindy’s blog points to some incredibly powerful insights into what the publishing world’s current thinking on digital magazines.

You may have to join the groups hosting the discussions to participate fully; but trust me, it’s worth it.

Thanks for the reminder Cindy.

Written by Peter Houston

March 30, 2010 at 4:48 pm

No time. No Money. No future.

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What’s the biggest problem faced by digital magazines? Winning over readers and advertisers? Yes, but before that there’s the small issue of zero investment in the format.

Right now, most publishers see digital magazines as a way of saving money, not making money. No surprise that investment in the format is limited, but if publishers don’t get behind digital magazines with some time and some money, readers will never get engaged and advertisers will never spend any money and… well you know the rest.

One glowing exception, Bonnier, gets this and is pointing real resources at the future. The company is researching the experience of reading magazines on handheld digital devices, illustrating a “possible vision for digital magazines” by thinking through the navigation of core magazine elements on a digital platform.

Publishers that prefer to keep the money they save on digital in their piggybanks can wait and see what clever companies like Bonnier come up with before they do anything. But I’m guessing that by that time it could be too late.

Take a look at the Bonnier R&D video below to see for yourself.

Written by Peter Houston

March 26, 2010 at 4:54 pm

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