Are you embracing digital with one hand tied behind your back?

Future PLC, the special-interest magazine publisher, is to deploy Aerohive’s Wi-Fi Solution across 6 offices in the UK to enable its staff to test and promote its digital magazine applications on iPads and other smart mobile devices.

I almost skipped past this story the other day… Publisher gets WiFi… Big Deal! But then I thought a bit more  about it. How many publishers are making their staff embrace digital media with one hand tied behind their back? What proportion of the mobile magazine audience is consuming media made by people thethered to deskbound broadband connections configured long before the iPad or Smartphones were conceived? Well done Future for putting your money where your mouth is.