Archive for November 2011
The third annual Publishing Futures benchmarking survey is underway. This unique industry research provides an invaluable snapshot of the publishing industry. As we run into 2012, likely to be a big year for publishing whatever way you look at it, this type of insight is more important than ever. The project is run by Wessenden Marketing in partnership with the PPA and InPublishing magazine.
Responses are confidential and all respondents will get access to the project results sometime in December. Complete the survey here; it takes around 10-15 minutes to complete.
I just caught this video from Dorling and Kindersley UK through the Magazine group on LinkedIn. I guess it was produced internally to inspire book publishing people, but it is every bit as relevant to the future of magazine publishing. The video speaks for itself; it’s only two minutes long and you really should watch it. My big takeaway? Perception is everything, if you want to believe that the magazine industry is caught in some kind of death spiral then your little corner of it probably is. The rest of us are trying to read the script a different way.