Sports Illustrated Swimsuit issue delivers on digital
Way back in December 2009, I blogged about the Sports Illustrated iPad demo and the future of the magazine industry. Well it seems the future has well and truly arrived for SI.
In that demo video, SI editor Terry McDonell imagined that the swimsuit issue would come to life on the iPad; 2012’s swimsuit issue has just been released and it sounds like it might just live up to the 2009 fantasy with a packed digital portfolio.
This year’s issue will be available on the iPad with more than 150 photos and 2 hours of video alongside an iPhone app that gives users a 360 degree view of bodypainted athletes. The tablet edition of the magazine will also be available for the Samsung Galaxy Tab, Barnes & Noble Nook Color, Amazon Kindle Fire, and the Motorola Xoom.
SI’s swimsuit edition reaches more than 70 million people a year through print and digital publishing, broadcast and merchandising. This year, with ties into social media to allow readers to follow models on Twitter, see behind the scenes videos on Facebook, and vote for the first time for the magazine’s Rookie of the Year, it’s digital efforts have really come of age.
“You will see innovation on every Swimsuit platform this year,” said Terry McDonell, Editor Time Inc. Sports Group in a launch release. “The magazine tablet app showcases the highest levels of photography through scrolling-panoramic sequences, we created a new music section on SI.com, and on your iPad and iPhone the 360 degree views of bodypaint will offer an entirely new perspective on Swimsuit.”
For a magazine concept that was dreamt up in 1964 to beat the post-holiday advertising slump, SI’s Swimsuit issue is really working the medium.
UPDATE | To see how the Swimsuit issue cover has changed since 1964, take a look at Next Issue’s historical cover collection.